I would like to collaborate with other departments as a company designer to deliver designs based on the theme of local production and consumption to the local people - So I thought that Atm is an ideal company, I was also attracted to the point that I could work on not only production but processing and sales.
We mainly deal with printed materials, menus, promotional items such as POP used at each direct managed store. I am primarily responsible for layout using Mac and photography, handwritten illustration, text production and copywriting. It is difficult to make it in time for delivery and response to the client's request in a limited production period, besides, we need to make it convincing for myself. But they are challenging as well.
From my second year after when senior employees of the designer retired, we started consulting and confirming constantly with Ms. Aoki, who is also a synchronized entrepreneur and designer. There are many opportunities for us to work with the president, each store manager, and other departments, so that broaden my horizons. I feel that I can grow not only as a designer but also a member of society every day.
My memorable work is the design of the hamburger shop
Atm is the company with a strong spirit of challenge, even junior employees like us are able to be delegated jobs. I would recommend it to those who want to try their own possibilities and spread it. I also want to challenge new expressions that will improve the skills of web design in the future and connect directly with promotion of each store / brand.
There are various methods in the design, but I felt more attractive to analog work such as handwriting, cut and paste than digital work using a personal computer since my school days. I also wanted to work at Atm because there were many designs of warm touches using brush strokes etc. After joining the company I mainly handle illustration and handwritten letters etc.
In proceeding the work, I always keep in mind to do what I am asked for, how the customers think as“I want to buy or“I want to eat". When I joined the company, I have experienced being pointed out my design plan by the president many times. It will not be accepted that Things that are far from the intent, image of the client, and those that do not affect the customer's heart.It is not a“work" of self-satisfaction. Since I noticed it, I try to think objectively from the consumer's point of view, from layout to color, font, sentence etc. to details.
Atm has a wide range of business contents, stores and products. Since The content of design is different for each request, I have experienced creating a new brand image. The best thing is that we always approach tasks and get a new satisfaction and achievement at every delivery.
We have experts in various fields such as production, processing, sales, etc. Even if there are doubts about the product, we can resolve them immediately and work smoothly. Since the president also tells welcome information from various places, it is easy to reflect on the design and well-finished. I think our great advantage is the ease of communication within the company, the speed of information transmission, openness and trust.
In Atom, you can be entrusted with responsible work even at any department so if you have aspirations, you can advance your career and step up steadily. I also want to improve myself by visiting the store more actively, listening to the requests of the staff, observing the customer's situation, proposing the necessary sales promotion materials and projects that can contribute to sales increase.
TIME SCHEDULE
8:30am | Go to the office. Ms.Nagano takes about 50 minutes by train and on foot, Ms. Aoki takes a bicycle and spends about 25 minutes. |
---|---|
8:45am | Morning assembly. Chant management philosophy and code of contact, calisthenics to the radio by all employees |
9am | Check and adjust the schedule according to the content of mail |
9:30am | Check email and fax. Collect information when there is a new production request after confirming the points of doubt to the person in charge, draw on the design concept. If there is no request, she starts on an ongoing matter |
11:30am | Lunch break. Both of them bring Japanese style packed lunch box and Miso soup. |
12:30pm | Continue design work. If necessary, establish sales promotion materials at stores and exchange opinions with staff, photography shooting of new menu etc.. They also go to visit other company’s popular stores. |
5pm | Organizing photos, packing of delivered items, shipping preparation, confirm the client who was unable to contact in the morning, etc. They report, contact, and consult on the progress before closing. |
6pm | Get away from work |
OTHER